Lack of Security Essay Example for Free

Lack of Security Essay The Net has a very little security of information embedded and the companies using the Net are subjected to the risk of disclosing large proprietary information without their knowledge. Since the Net was originally designed for a free flow of communication there was no provision for any regulation or security at the time the idea of internet was conceived and put to use. But with the increased use of internet for marketing as well as for advertising there are lot of chances that the copyrights and other property rights are infringed by many computer hackers and pranksters. With the number of people accessing and using the net the chances of anyone go into the Net and meddle with the information and other contents though manipulation by using pirated software and other measures. Even though there are some basic measures that can be used to safeguard the information and to prevent the practice of manipulating such information they are considered as inadequate considering the volume of information that are being fed into the Net every hour. The other disturbing factor is that it is possible for unauthorized users to get into the internal computer systems of the systems and hack away any classified information about the company and its products/services. There is the danger of the copyright protection also put to jeopardy â€Å"when the creation of intellectual property and the upload of a host of information, transmission, access and use of content† is attempted. (Business Europe, 1995) For instance the issue of computer hackers meddling with the internal computer system had costed millions of dollars of business apart from losing the customers for Sheraton Hotels when the hackers booked every room in the hotel chain worldwide. (Seal, 1995) Another serious threat posed by the hackers is their ability to access the customers’ personal information like addresses and credit card numbers and misuse them. This menace had necessitated many software and high tech companies to invest millions of dollars to arrive at solutions to make the interactive shopping on the internet fully secured. ‘Firewall’ is one of such mechanisms that allow the genuine customers to do their shopping online but prevents the hackers from creating any problems. Firewall is one of the combinations of ‘security algorithms and router communication protocols’ that are put to use for the prevention of the tapping by the outsiders into the databases and websites of various corporate entities. (Sales and Marketing Management, 1995) Firewall acts as a buffer in between the internal networks and larger external networks. It is the usual practice of all large companies that advertise on the internet to have firewall in place to protect their internal database and other networks. (Pugh 1995) Encryption is another method used to provide security to the marketing through internet. Encryption can be described as the scrambling of digits and a coding that can be deciphered by the intended receiver of the information who will be able to retrieve the required information. ‘Mosaic’ is one of such encryption programs adopted by the Netscape Corporation for its software and is first of its kind. However even this program is not considered 100 percent safe with its own shortcomings. (Computer World 1994) Hence the companies are forewarned to protect themselves as well as their products and services against the infringement by hackers and other illegitimate users of the internet. It is crucially important that a well designed copyright warning notice appears on every screen, logos and slogans and the companies should also ensure that all of them are registered with the appropriate authorities to ensure protection. Even though it is easier and less expensive for the companies to advertise through Net, it requires a large investment for the customers to access and browse through the Net. If the customers want to have a continuous access to the Net it becomes important that they own a personal computer with appropriate internet connectivity. It involves high cost for the common users. The customers sometimes find it difficult to access the required information due to the fact that most of the modems – the equipment to provide the internet connectivity – are slow and do not allow the customers to use the Net efficiently. Also with the advancement in the technology relating to the visual media enables the companies to make their advertisement with advanced multimedia features. This requires the capacity and compatibility from the computer hardware and hence making the marketing proposals by internet beyond the reach of the common man. Since the marketing through the internet reaches all the age groups it becomes difficult for the managers to control the advertisements effectively. It may be noted that at least 50 percent of the users of the Net is below the age of 25 and the balance above 25 and the advertisements reach all of them invariably. Hence targeting a certain age group becomes difficult. Unlike the conventional methods used for advertising in the magazines and other print media or television the advertisement through internet cannot be measured precisely to aim a certain age group or class of customers. Since the nature of the Net is such that it is so broad and beyond comprehension it is difficult for the companies to really assess whom to target and how to advertise to reach the targeted audience. Further since there are a number of resources in the internet it is not possible for the users to see the advertisement for a certain product or the advertisements from a particular company unless they are prompted to do so. This necessitates a company to still use the conventional methods of advertising which have proved to be more proactive in addition to advertising through the Net. Applying the above advantages and disadvantages of marketing through internet in our instant study of the marketing of the Indian Punjabi music it can be inferred that though the advantages of internet marketing are helpful in furthering the sales of the music products, the disadvantages like file sharing and P2P swapping of music files act to the detriment of the sales growth. But the influence of internet is much large that the advantages resulting from the sales to a wider customer base over rules the disadvantages. This makes the record companies use more and more of the internet as a media of marketing to improve the sales of their products.

College Writing in the College Classroom Essay -- Education Writing Es

College Writing in the College Classroom If someone were to ask a group of people what is the purpose of a college writing course in today’s society, they would have to first think about the purpose of college in today’s society.There would probably be a variety of thoughts and images that come to mind like â€Å"it’s a place where you can get a degree,† â€Å"a place where you can learn things that prepare you for the real world,† or â€Å" it’s a place where you can further your education from where you left off in high school.†The group may also think of things like â€Å"a place just like regular school, except it’s harder, and you have to pay for it,† or â€Å"the place that you have to go to if you want a chance at any real decent job.†But in all actuality, that’s only looking at face value.College provides you with the necessary tools needed to improve yourself in the ways that you choose. Now if you added the words â€Å"college† and â€Å"writing course† together, you may get a phrase that may be intimidating to some people.When people see the word â€Å"college,† the word â€Å"advanced† may come to mind.Even the phrase â€Å"writing class† may be enough to scare away some people.The thought of a â€Å"college writing class† may be unbearable.Why would even mentioning the phrase â€Å"college writing class† strike fear in the hearts of men?More than likely these people, or students, probably went through their entire school writing careers with a variety of different teachers.Each of these teachers probably had different views, and methods of teaching writing. This accusation won’t relate to everyone, but I can confidently present this theory based on personal experience.Each of my four high school English courses were different in many different ways.In my freshman ... ...ortable in the classroom environment.The teacher should be understanding of each person’s opinions, and respect what writing that they feel should be confidential.While it isn’t that important for a teacher to teach exactly like another, it is important that they focus on trying to meet the same goals.If both student and teacher worked together and respected each other’s opinions and techniques, then that would be a large step in improving how the subject of English is taught and learned in the college classroom. Works Cited Hairston, Maxine. â€Å"Diversity, Ideology, and Teaching Writing.† College Composition and Communication 43.2. May 1992: 179-195. Swartzlander, Susan, Diana Pace, Virginia Lee Stamler. â€Å"Diversity, Ideology, and Teaching Writing† The Chronicle of Higher Education. 1993: B1-B2. Tan, Amy. †Mother Tongue.† The Threepenny Review. 1990

Perfect Pizzeria Essay

Perfect Pizzeria Restaurants is a chain of 125 pizza establishments around the country with headquarters in Madison, Wisconsin. There are three locations in Bloomington, Indiana however they have financial and employee problems particularly at the location near the Indiana University campus. Each location has one manager and two shift leaders. The employees are mostly college students, with a few high school students performing the less challenging jobs. Nearly all of the employees, with the exception of some managers, are employed part-time and most earned only the minimum wage or slightly above. To address the financial problems, the Perfect Pizzeria manager’s compensation plan was changed to now being based on food and beverage costs and profit targets. If the percentage of food unsold or damaged is very low, the manager gets a bonus. If the percentage is high, the manager does not receive a bonus; rather he or she receives only his or her normal salary. Their compensation is also reflected in the restaurant’s profit figures which also must reach a certain level for the manager to receive a bonus. Thus the managers knew the criteria being used for their evaluation and therefore where to focus their efforts. These profit and loss figures often fluctuate. Knowing the manager cannot be in the store 24 hours a day, some employees make up for their low paychecks by helping themselves to the food. When a friend comes in to order a pizza, extra ingredients are put on the friend’s pizza. An occasional slice or two of pizza by the 18 to 20 employees throughout the day/evening at the break table also raises the percentage figure. An occasional bucket of sauce may be spilled or a pizza accidentally burned. Sometimes the wrong size of pizza may be made. In the event of an employee mistake or a burned pizza by the oven person, the expense is supposed to come from the individual employee. Because of peer pressure, the night manager seldom writes up a bill for the erring employee. Instead the establishment takes the loss and the error goes unnoticed until the end of the month when the inventory is taken. That’s when the manager finds out if the food loss percentage is high and if there will be a bonus. (Next page) Over time these loss figures increased. To address these problems at the Bloomington location, the manager took retaliatory measures. Previously, each employee was entitled to a free pizza slice, salad, and all the soft drinks he or she could drink for every 4 hours of work. Management decided to raise this figure to 6 hours of work before any free food. Since the employees had received this â€Å"free food after 4-hours† benefit for a long time they frequently ignored the rule and took advantage of the situation whenever the manager was not in the building. Therefore, the Perfect Pizzeria manager decided to create an assistant manager position which could more closely supervise the shift leaders. Each shift leader was now responsible for a team of 3 – 4 employees who were given specific responsibilities for a particular job such as counter, delivery, food preparation, etc. Employee apathy grew within the pizzeria. There seemed to be a further separation between the store manager and his workers, who were once a closely knit group. The manager made no attempt to alleviate the problem, because he felt it would iron itself out. The employees who were dissatisfied would quit or they would be content to put up with the new regulations. As it turned out, there were many employee resignations. The manager had no problem in filling the vacancies with new workers, but the loss of experienced personnel was costly to the business. It didn’t take long for the new employees to become influenced by the more experienced employees and the unsold/damaged food percentage remained high. Then the manager took a bolder step. He eliminated all the benefits that the employees had – no free pizzas, salads, or drinks. The manager tried still another approach to alleviate the rising unsold/damaged food percentage problem and maintain his bonus. He placed a notice on the bulletin board, stating that: if the percentage remained at a high level, a lie detector test would be given to all employees. All those found guilty of taking or intentionally wasting food or drinks would be immediately terminated. This did not have the desired effect on the employees, because they knew if they were all subjected to the test, all would be found guilty and the manager would have to dismiss all of them. This would leave him in a worse situation than ever. As the manager sat in his office listening to his beloved Cub’s baseball game, he analyzed the month’s profit/loss statements and knew things were not going to be good. What he did not expect was that the percentage was actually increasing from previous months. Another problem developed at the Bloomington campus location when Jennifer, a recently hired night shift counter clerk filed a complaint with the regional manager. She stated in her complaint that she was always required to work the late shift and Bill the night manager was becoming a bit â€Å"too friendly†. In fact her complaint stated, the only way she could get off from work earlier than other employees was if she would agree to meet Bill on their nights off at Hoosier’s, a popular college student club down the street from Perfect Pizzeria. Additionally, there was a formal complaint from a group of male employees that only the attractive female workers were being promoted to assistant managers or shift leaders even though the men had worked at the restaurant longer than most of the promoted women. The case assignment questions follow†¦ PERFECT PIZZERIA – CASE QUESTIONS (Please type your responses by listing the question number/letter and then your answers to the questions.) 1. List two different managerial functions/activities the manager has performed. Then give specific examples or evidence from the case that explains these two management functions the manager has performed. 4. points) 2a. Which of the managerial skills was the manager best at? Explain. 2b. Which of the managerial skills did the manager need to improve? Explain. (4 points) 3. List and/or give examples of four (4) different forces or factors from Perfect Pizzerias’ external environment. Then give a specific example of how each of these could have an impact on Perfect Pizzeria. Please be specific.(4 pts.) 4a. The case mentions that some employees put extra ingredients on their friends’ pizza or take a nibble or two of pizza during their shift. Please discuss whether you feel this is ethical and your reasons why you feel this way. (2 pts.) 4b. What actions could an organization take to prevent these potential ethical violations from happening based on the concepts in the textbook? Explain by applying these ideas to this case situation. (4 pts.) 5. Review the organizational approaches to managing diversity from Chapter 6. Then discuss or give an example of how you would apply two of these concepts to address the complaints of the male employees regarding the unfair promotions? Be specific. (4 points) 6. Give an example from the case of a poor management action and discuss two (2) specific ways you would correct the situation if you were the manager. (3 points)

Death And King s Horseman By Wole Soyinka - 1174 Words

Death and King’s Horseman by Wole Soyinka and Things Fall Apart by Chinua Achebe both take place in Africa but in different areas. Authors Soyinka and Achebe, created main characters that came from different tribes, but experienced similar cultural clashes, which led to an issue of suicide within African culture. The context of these books’ view on suicide differs in each culture. Although each work has a different attitude toward suicide, both deal with it through the characters, Elisen from the Yoruba tribe in Death and King’s Horseman and Okonkwo from the Igbo tribe in Things Fall Apart, within their own African cultures. Elisen and Okonkwo have a different way of living , yet they are both led to question their own character, family relations, and make life-changing decisions. Okonkwo, the lead character in Things Fall Apart, commits suicide after he has lost political independence to colonialism. This is occasioned by the fact that his clansmen do not follow him into battle against the colonialists. Throughout the story, Okonkwo desires to be seen as the symbol, the perfect example, the individual who represents the archetype of Umuofian culture and values. His strong individualism is questioned when the white colonialists arrive. Okonkwo’s epiphany at realizing that his community does not share in his desire to get rid of them only becomes clear in the face of looming colonial domination. He says: â€Å"Worthy men are no more†¦The greatest obstacles in Umuofia is thatShow MoreRelated Acting and Identity in Sizwe Banzi is Dead and in Death and the Kings Horseman1300 Words   |  6 PagesBoth Sizwe Bansi is Dead, (written by Athol Fugard in collaboration with John Kani and Winston Ntshona) and Death and the Kings Horseman (written by Wole Soy inka) are both set in South Africa, in two important and significant cultural moment for the country. 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